Google Analytics soon to be banned?!

The Austrian Data Protection Authority (Datenschutzbehörde) has decided that the use of Google Analytics constitutes a violation of the GDPR. The Austrian privacy regulator ruled that when using Google Analytics, personal data (including user identifiers, IP addresses and browser parameters) are shared with Google in the US. Following the Schrems II ruling of the European Court of Justice, personal data may only be transferred to third countries if sufficient additional safeguards have been created. The user of Google Analytics in this case did not comply with this obligation.